Why Enroll?

As the first of its kind, the Academy offers online courses and tutorials to help you design, implement, and maintain an effective customer loyalty strategy for any digital business.

  • Learn how to design, implement, and maintain an effective loyalty strategy for any digital business

  • Increase your worth in today’s competitive job market and level up your career

  • Gain the knowledge, tools, and confidence you need to make an impact in your role as a marketer

  • Become the go-to loyalty marketing expert in your (current or future) organization

What's In The Course?

  • 101: Understanding Customer Loyalty

    Why does customer loyalty matter, what does it look like, and how do you build a loyal customer base?

  • 102: Customer Lifecycle and Loyalty Strategy

    Understand the customer lifecycle model and why it's important for creating a complete loyalty strategy.

  • 103: Anatomy of a Loyalty Program

    Learn what makes a loyalty program, the tools you need to succeed, and how to measure success.

Enroll Now!

Join the Digital Loyalty Academy and take your marketing skills to the next level.

Get Started Today

What people are saying:

47 Insights

Paul Stephenson

47 Insights

Just had a sneak peek of the new Digital Loyalty Academy. Looks like a great training resource for marketers looking to lead in customer loyalty marketing.

Andrew McLeod


Every digital business needs to have at least one team member who is a master of customer loyalty marketing. The Digital Loyalty Academy from SaaSquatch is the perfect solution.

Will Fraser


I just read a preview of the Digital Loyalty Academy Saasquatch. I wish I had this 5 years ago. It would have saved me so much time, effort and frustration.