Course curriculum

  • 1

    Course Welcome

    • Welcome to the Digital Loyalty Academy!
    • Certification Info
  • 2

    Chapter 1: Understanding Customer Loyalty

    • Welcome to Chapter 1
    • 1.1 The Digital Economy and the Pursuit for Growth
    • 1.2 Why Digital Businesses Need Customer Loyalty
    • 1.3 Three Ways Loyal Customers Fuel Business Growth
    • 1.4 Defining Customer Loyalty
    • 1.5 What does Customer Loyalty look like for a Digital Business?
    • 1.6 How to Build Customer Loyalty: Intro to Loyalty Programs
    • 1.7 How to Design Loyalty Programs: Intro to the Customer Lifecycle
    • Chapter 1 Quiz
    • Customer Loyalty, You, and Your Business (Assignment)
  • 3

    Chapter 2: Customer Lifecycle and Loyalty

    • Welcome to Chapter 2
    • 2.1 What is the Customer Lifecycle?
    • 2.2 What is Lifecycle Marketing?
    • 2.3 Why is the Customer Lifecycle Important for Loyalty?
    • 2.4 Lifecycle Stage 1: Acquisition
    • 2.5 Lifecycle Stage 2: Activation
    • 2.6 Lifecycle Stage 3: Revenue
    • 2.7 Lifecycle Stage 4: Retention
    • 2.8 Lifecycle Stage 5: Referral
    • 2.9 Lifecycle & Loyalty: Wrap-Up
    • Chapter 2 Quiz
    • Customer Lifecycle Assignment
  • 4

    Chapter 3: Anatomy of a Loyalty Program

    • Welcome to Chapter 3
    • 3.1 What Makes a Loyalty Program?
    • 3.2 Loyalty Programs v.s. Discounts
    • 3.3 The Psychology of Loyalty Programs: Why do they work?
    • 3.4 Loyalty Program Reward Basics
    • 3.5 Guide: Choosing the Best Rewards
    • 3.6 How do you measure success in a loyalty program?
    • 3.7 What features do you need for a successful loyalty program?
    • Looking for a loyalty solution?
    • Chapter 3 Quiz
    • Loyalty Program Assignment
  • 5

    Course Wrap-Up

    • Course Wrap-Up Survey
    • Course Completion

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What Students are Saying

This is The Best Business Gift you could ever Receive

DLA Student

This is a must-have education. You learn that Loyalty is more than punch cards. This priceless education teaches how to think as a loyalty advocate and sup...

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This is a must-have education. You learn that Loyalty is more than punch cards. This priceless education teaches how to think as a loyalty advocate and supporter. THE BEST EDUCATION I HAVE EVER RECEIVED!

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Thank you for the Chapter 1 of Digital Loyalty Course

DLA Student

Well organized and comprehensive course support! Congratulations!

Well organized and comprehensive course support! Congratulations!

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Excellent course!

DLA Student

I found the Digital Loyalty Associate Certification course to be quite informative. I feel confident that I may proceed from here to create a Customer Loyal...

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I found the Digital Loyalty Associate Certification course to be quite informative. I feel confident that I may proceed from here to create a Customer Loyalty Program that will be a success.

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